A microsite is a small website or special web page created separately from the main website for a specific purpose, such as product promotion, marketing campaigns, events, or new service launches.
Microsites usually have their own domain or subdomain, a more focused design, and content specific to a single topic or campaign.
Characteristics of Microsite Websites:
1. Focus on One Purpose
Microsites are usually created for specific purposes such as:
promoting new products
marketing campaigns
specific events or programs
2. Separate from the Main Website
Although they still belong to the same company, microsites are usually independent and not closely connected to the main website.
3. More Creative Design
Microsites often have more interactive, visual, and storytelling designs compared to regular company websites.
4. More Concise Content
The content of a microsite usually consists of only a few pages, such as:
landing page
product information
videos or galleries
registration forms
